In 2010 Phil Libin, then CEO of Evernote, said theirs was 2%. Now, the oft-cited conversion rate from free to premium user is typically less than 5%. Today it claims to have 100 million users. It adds 10GB of new uploads per month, the ability to annotate and search within PDF files, and a business card. By 2010, it had a total of 3 million users. Evernote Premium, meanwhile, will now cost 7.99 per month, up from 5.99. Premium (7.99/month) and Business (14.99/month) provide advanced features for organizing. Evernote’s pricing change probably worked last time, and will probably work this time.Įvernote’s greatest asset is its very large user base. Cost: Evernote Basic offers note-taking features for free. What Evernote is doing this time with the packaging change: reduce the value of their free Basic edition product.Įffectively that means they are raising the price of a user not upgrading to the paid product. Evernote Premium Offers 10 GB of new uploads per month and costs 69.99 per year.
However, a certain growth profile is required if Evernote was to go public (or be acquired) and have a decent exit.Īnd one of the best ways to drive growth without fundamentally investing more in the business or product? It’s been 10 years since they first took funding. Many investors - big-name investors - are waiting to get their returns.
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